Daraz E-commerce Essentials

Course Overview

Course Title: Daraz E-commerce Essentials

Duration: 8 Weeks (2 Months)

Description: This two-month program is designed for individuals looking to excel on the Daraz e-commerce platform. Participants will explore key concepts, strategies, and practical applications to effectively operate and optimize an online store on Daraz. Through hands-on projects, real-world scenarios, and detailed tutorials, students will gain proficiency in setting up, managing, and growing a successful online business on Daraz.

Detailed Course Outline

Weeks 1-2: Introduction to Daraz and E-commerce Fundamentals

• Overview of Daraz

  • Understanding Daraz as a prominent e-commerce platform in the region.
  • Key features and benefits for sellers on Daraz.

• E-commerce Fundamentals

  • Introduction to essential e-commerce concepts and current trends.
  • Understanding the online consumer journey and purchasing behavior.

Weeks 3-4: Setting Up and Managing a Daraz Store

• Creating a Daraz Seller Account

  • Step-by-step guide to registering as a seller on Daraz.
  • Profile setup and verification processes to ensure compliance.

• Listing Products on Daraz

  • Adding products to the Daraz catalog with effective descriptions.
  • Optimizing product listings for improved visibility and sales conversion.

Weeks 5-6: Order Management and Fulfillment

• Order Processing on Daraz

  • Efficiently managing and fulfilling customer orders.
  • Handling returns and addressing customer inquiries effectively.

• Shipping and Logistics

  • Understanding Daraz's shipping and delivery processes.
  • Best practices for efficient order fulfillment and logistics management.

Weeks 7-8: Marketing Strategies on Daraz

• Promotions and Discounts

  • Creating and managing promotions and discounts to enhance sales.
  • Strategies for leveraging promotions to attract and retain customers.

• Optimizing Product Visibility

  • Utilizing Daraz's advertising options to boost product exposure.
  • Implementing strategies to enhance product visibility across the platform.

Final Project

Launching and Optimizing a Daraz Store

• Participants will apply learned concepts to design, launch, and optimize a comprehensive real-world Daraz store project, showcasing their skills and knowledge of the platform.

Evaluation and Assessment

Participants will be assessed through weekly practical exercises, mid-term projects, and a final comprehensive project, ensuring a thorough understanding and application of Daraz e-commerce skills.