Digital Media Expert

Course Overview

Course Title: Digital Media Expert

Duration: 24 Weeks (6 Months)

Description: This comprehensive six-month program is designed for individuals aspiring to become proficient digital media experts. Participants will explore a wide range of digital media concepts, tools, and strategies to develop the skills necessary for successful digital marketing and communication. Through a blend of theoretical learning, hands-on projects, and real-world applications, students will gain expertise in various aspects of digital media.

Detailed Course Outline

Months 1-2: Digital Marketing Fundamentals

• Introduction to Digital Marketing

  • Overview of key digital marketing concepts and strategies.
  • Understanding the digital marketing landscape and its evolution.

• Content Creation and Marketing

  • Strategies for creating and promoting engaging digital content.
  • Best practices in content marketing and audience engagement.

Months 3-4: Social Media Management and Marketing

• Social Media Strategy Development

  • Crafting effective social media strategies tailored to different platforms.
  • Leveraging various social media channels for maximum impact.

• Social Media Advertising

  • Planning and executing targeted social media advertising campaigns.
  • Analyzing and optimizing ad performance for better ROI.

Months 5-6: Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• Advanced SEO Techniques

  • In-depth understanding of SEO principles and best practices.
  • Exploring technical SEO, on-page and off-page optimization strategies.

• Search Engine Marketing (SEM)

  • Running effective Google Ads campaigns and understanding bidding strategies.
  • Navigating paid search and display advertising for increased visibility.

Months 7-8: Email Marketing and Marketing Automation

• Email Marketing Strategy

  • Building and executing successful email marketing campaigns.
  • Best practices for audience segmentation and personalized messaging.

• Marketing Automation

  • Introduction to marketing automation platforms and their benefits.
  • Implementing automated workflows to enhance customer engagement.

Months 9-10: Video Marketing and Production

• Video Marketing Strategies

  • Incorporating video content into the overall digital marketing mix.
  • Creating engaging and shareable video content for various platforms.

• Video Production Basics

  • Fundamentals of video shooting, editing, and production techniques.
  • Tools and software for effective video creation.

Months 11-12: Analytics and Data-Driven Decision Making

• Digital Marketing Analytics

  • Utilizing analytics tools to measure and evaluate digital marketing performance.
  • Interpreting data to make informed strategic decisions.

• Conversion Rate Optimization (CRO)

  • Techniques for improving website and campaign conversion rates.
  • A/B testing and optimization strategies to enhance user experience.

Final Project

Comprehensive Digital Media Campaign

• Participants will apply learned concepts to design, execute, and analyze a real-world digital media campaign, showcasing their skills and knowledge.

Evaluation and Assessment

Participants will be assessed through weekly practical exercises, mid-term projects, and a final project, ensuring a thorough understanding and application of digital media skills.