Become a Digital Marketing Expert

Course Overview

Course Title: Digital Media Expert

Duration: 24 Weeks (6 Months)

Description: This comprehensive six-month program is tailored for individuals aiming to become proficient digital media experts. Participants will explore a wide array of digital media concepts, tools, and strategies, acquiring the skills essential for successful digital marketing and communication. Through a blend of theoretical knowledge, hands-on projects, and real-world applications, participants will gain expertise across various aspects of digital media.

Detailed Course Outline

Months 1-2: Digital Marketing Fundamentals

• Introduction to Digital Marketing

  • Overview of key digital marketing concepts and strategies.
  • Understanding the digital marketing landscape.

• Content Creation and Marketing

  • Strategies for creating and promoting engaging digital content.
  • Best practices for effective content marketing.

Months 3-4: Social Media Management and Marketing

• Social Media Strategy Development

  • Crafting effective social media strategies.
  • Leveraging various social media platforms for marketing.

• Social Media Advertising

  • Planning and executing social media advertising campaigns.
  • Analyzing and optimizing the performance of social media ads.

Months 5-6: Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• Advanced SEO Techniques

  • In-depth exploration of SEO principles.
  • Technical SEO and on-page/off-page optimization strategies.

• Search Engine Marketing (SEM)

  • Running effective Google Ads campaigns.
  • Understanding paid search and display advertising.

Months 7-8: Email Marketing and Marketing Automation

• Email Marketing Strategy

  • Building and executing successful email marketing campaigns.
  • Utilizing email marketing tools effectively.

• Marketing Automation

  • Introduction to marketing automation platforms.
  • Implementing automated marketing workflows.

Months 9-10: Video Marketing and Production

• Video Marketing Strategies

  • Integrating video into the digital marketing mix.
  • Creating engaging and shareable video content.

• Video Production Basics

  • Fundamentals of shooting, editing, and producing video.
  • Tools and software for video creation.

Months 11-12: Analytics and Data-Driven Decision Making

• Digital Marketing Analytics

  • Utilizing analytics tools to measure digital marketing performance.
  • Interpreting data for strategic decision-making.

• Conversion Rate Optimization (CRO)

  • Techniques for enhancing website and campaign conversion rates.
  • A/B testing and optimization strategies.

Final Project

Comprehensive Digital Media Campaign

• Applying learned concepts to design, execute, and analyze a real-world digital media campaign.

Evaluation and Assessment

Participants will be assessed through weekly practical exercises, mid-term projects, and a final comprehensive project, ensuring a thorough understanding and application of digital media skills.

Benefits of Studying the Digital Marketing Course Content

Digital marketing is evolving every day and is one of the best career opportunities for individuals who like to learn new things every day and love multitasking.

The best thing about digital marketing is that it’s all practical, and one can develop their skills by practically applying their marketing knowledge to see results.

With a structured and well-researched syllabus of digital marketing, one can know the tactics behind:

(a) Running low-cost marketing campaigns that give the best ROI.

(b) The background intricacies of brand development

© Ways to increase conversion rate

(d) Achieving global reach

(e) Understanding and reporting trackable results

(f) Customer segmentation.